DIRECT TO CONSUMER MARKETING: 

In support of growing business results for your company and providing awareness of your respective products, Summit provides innovative marketing strategies with a Direct to Consumer (DTC) approach.

DTC were derived from the Client Relationship Marketing (CRM) model that positions specific information directly to individuals whom have an interest in this material. That is, the communication provided to the decision-maker of a service, would be relevant information to meet their core needs.

This CRM approach has proven to increase response rates by over 34%, provide a 48% increase in repeat business, a 25% greater value for every transaction performed, a 32% increase in overall revenues received and a 36% increase in overall responses. These numbers are verified through Simmons Market Research Bureau: Study of Media and Markets, Direct Marketing Association Statistical Fact Book, and CAPV for IBM.

However, when we listen to industry statistics many of us question to which industries are these relevant, under what conditions and over what period of time were these results obtained? Working with Summit, you will find that we use industry directions only as a guide to ensure all our services are providing the greatest ROI for your organization. As such, we use measurable and reference-able results in your industry. Overall results across the industries we support have produced a return in your investment of up to 600%!

The key differential of what Summit is offering in our DTC approach is that of both education and branding of your organization. With increased education, we have found that the reader has a significantly higher response rate to act upon your call to action. The credibility of sponsoring this information through your distribution channels increases and supports business growth for all.

So how do we put this all together? Summit has professionally designed many education pieces, including a newsletter to attract the attention of consumers or customers within certain demographics and psychographics Please note in the medical world all services and solutions of Summit are fully HIPAA compliant. Many hours have been spent on this design to capture all elements in the easiest way possible for both comprehension and action.

The service is proven, as are the results. The satisfaction levels are extremely high and we work with you to ensure you are receiving what you need. We are happy to discuss this opportunity with you in further detail for recommended starting points, phases of growth and implementation.